ADRABA’s “Biggest Competitor”

We’ve often been asked to think about our “competitors in the market” and how best to adjust “our strategy” as we recruit students for our first cohort. 

… Which got me to thinking about Netflix.  I watch a lot of Netflix.   And Netflix had an interesting take about their biggest competitor.  Want to venture a guess about who’s Netflix’s biggest competitor?

Amazon?  Nope.

YouTube?   Nope.

According to Netflix CEO Reed Hastings, it’s sleep. 

“You know, think about it, when you watch a show from Netflix and you get addicted to it, you stay up late at night,” he said in 2017. “We’re competing with sleep, on the margin. And so, it’s a very large pool of time.”

Hastings went on to say that Netflix and its more traditional competitors are “two drops of water in the ocean of both time and spending for people… home entertainment is not a zero-sum game.”

Jewish education is also not a zero-sum game. 

As Jewish educators, we want to provide as many opportunities for as many Jewish children as possible to engage with our tradition.   We, at ADRABA, start with one.

If ADRABA had to conceive of a competitor in this endeavour, it would not be HBO or Rogers.  It would be fear of the unknown. 

ADRABA is the first and only Jewish blended-learning high school in Canada.  ADRABA has no track record or history.  For a parent concerned about their child’s future and well-being, ADRABA is, at once, a little bit scary but also exciting and innovative and potentially life-changing.

Rabbi Nachman of Breslav likened the entire world to a narrow bridge.  If you peer over the side, you will surely be frozen in place, petrified, unable to take another step.  Which is why Rabbi Nachman reminded us of the most essential thing: Do not be afraid.

ADRABA opens its doors on September 3, 2019. 

Apply now HERE.