ADRABA & "Blended Jewish"

ADRABA is committed to our shared Jewish culture, values, languages, histories, practices and traditions.  

ADRABA is equally dedicated to nurturing academic excellence.  

We are all participating in the next round of a centuries-old Jewish conversation.  Some of it happens to happen online.

Our approach – “Blended Jewish” – is our take on a 30 year old teaching practice  – blended learning. 

Traditionally, blended learning is a form of personalized learning where learning takes place online and in person, supporting teacher practice. 

This approach often allows students to have more control over time, place, path, or pace of learning.

At ADRABA, “blended Jewish” involves teachers, tech and personalized learning.

We combine face-to-face instruction, independent study, collaborative work, ḥavruta (“friend”-pair) learning, project-based learning and distance learning to personalize the experience for each student.

“Blending Jewish” involves learning how to use technology judiciously and appropriately.  Most importantly, it also doesn’t necessarily involve use of technology every day.

ADRABA has been in development since 2011 when three early-tech-adopter Jewish educators dedicated to innovation and the Jewish future met over coffee and pistachios.
Though coming from different places with different backgrounds and perspectives, they all agree that with traditional teaching enhanced by technology, young Jewish women and men can become literate Jews and engage with their Jewishness in active, meaningful ways.

What does ADRABA mean?

ADRABA is an Aramaic term that features in hundreds of Talmudic arguments.

ADRABA means “ON THE CONTRARY,” expressing an idea or position that is the opposite of what is expected or assumed.

Frank Samuels

Frank Samuels

BA(Hons) HDip Ed (PG), MA(Ed Admin), OCT

Frank Samuels brings three decades of administrative experience to ADRABA.  He served as Principal of Yeshiva College of South Africa, the Hamilton Hebrew Academy, the Bnei Akiva Schools of Toronto and General Studies Principal at Eitz Chaim. His vision of a different educational future began the process that, together with Dan and Sholom, led to ADRABA.

Sholom Eisenstat

Sholom Eisenstat

Lead Tech Consultant


Sholom Eisenstat studied for his MA in Jewish Studies at McGill and Hebrew University. He began his career teaching Jewish Studies and Tanakh in Winnipeg and Toronto. After brief stint in the nascent desktop publishing industry, he returned to teaching in the public school system, spending 25 years teaching Computer Studies, software, programming, hardware engineering and design tools in high schools. He has been an evangelist for technology integration in Jewish Studies since the early 1980s when computers maxed out at 64KB of RAM. He regularly studies and teaches Torah.

Dan Aviv

Dan Aviv

Lead Educator & Design


Since he was a wee lad, Dan has always wanted be a Jewish educator. He has taught Jews from ages 7 to 77 on three continents in practically every setting where Jewish learning takes place. Inspired by cooks and chefs, his PhD explored a new model for Jewish learning – and a lot of fine dining.  What excites him most, beyond being a father of three, is a vision of the Jewish future that is big, bold and inclusive.